Good morning, I'm Mack

Ridgefield, WA

Product
Designer

Lead product designer with a track record of building products, teams, and the systems that hold all of it together at scale. Currently a Staff Designer at Soundstripe. Previously Creative Director at Riff Creative.

Mack Stromme
Faster Permits Soundstripe Riff Creative Old Trapper Annie's Homegrown Riff Creative Vooks Brothers Cascadia Faster Permits Soundstripe Riff Creative Old Trapper Annie's Homegrown Riff Creative Vooks Brothers Cascadia
How I work

Opinions I'll defend in a room

Stances I've learned from being wrong first.

Taste can be mimicked. Craft can be automated. What can't be replicated is the ability to frame the right problem, ask the question nobody asked, and stay a student no matter how senior you get.

Your job isn't to be the best designer in the room — it's to make the room better. When the quality of the work doesn't depend on you being in every meeting, that's not a sign you're not needed. That's the whole point.

The most expensive design work is work done in the wrong direction. Before I push pixels I push back on the problem — is this the right thing to build? For whom? Toward what outcome?

Sometimes the most valuable contribution is subtraction. Clarify the priority. Simplify the decision. Give an idea room to breathe. Whether you’re shaping the work or guiding the team, knowing what to remove matters as much as knowing what to add. Remove the noise, protect the focus, and the work takes care of itself.

Sharing work before it's ready, narrating your thinking out loud, inviting friction early — this is what separates designers who influence organizations from designers who execute in a corner. The ability to make your process legible to non-designers is one of the most undervalued skills in the field.

Taste isn’t magic. It’s pattern recognition built from exposure and experience—and AI is good at recognizing patterns. But knowing what has worked before is only a starting point. Making something worth adding takes curiosity, conviction, and the freedom to be wrong. Use the tools. Trust your judgment. Leave room for the idea that might not work.