Soundstripe

The music licensing platform, headquarted in Nashville, created by artists for artists.

As Lead Product Designer at Soundstripe, I was responsible for driving UX/UI design initiatives that enhanced user engagement and improved the product experience for millions of users. Working closely with the VP of Product, engineering, and leadership teams, I helped create scalable, accessible design systems that ensured consistency across the platform. My work included designing intuitive, data-driven user interfaces, refining core product features, and developing wireframes, prototypes, and high-fidelity designs for new features and product improvements, all aimed at improving retention and overall user satisfaction.

In addition to my work on the product side, I collaborated with the VP of Marketing and executive leadership on brand strategy and marketing campaigns. I contributed to a company-wide brand refresh, helping to modernize Soundstripe’s identity and messaging to better resonate with our target audience and stand out in a competitive market. I also developed scalable design systems and frameworks that ensured cohesive branding across all channels.