Old Trapper

Taking Ecommerce to the Next Level for One of America’s Leading Jerky Brands

The redesign of this beef jerky brand’s ecommerce website involved taking an outdated, clunky platform and transforming it into a sleek, modern shopping experience. I worked directly with the founders, owners, and executive team to ensure every decision aligned with the brand’s vision and customer expectations. The process began with a comprehensive reworking of the product catalog, making it easier to navigate and discover products. This included refining product categories, reorganizing offerings, and enhancing the digital merchandising strategy to better highlight key products and promotions.

The product description pages were completely revamped to deliver rich, informative content that not only showcased the products more effectively but also reflected the brand’s personality. The result was a website that wasn’t just more functional—it was a significant upgrade for the brand as a whole, elevating its online presence and improving the overall customer experience. As the CMO noted, the project went beyond just creating a better website; it helped strengthen the brand’s identity and resonate more deeply with their audience.