Lyon & Pearle

A clothing, toy, and gift boutique for children and families

Lyon & Pearle, a children’s boutique in downtown Vancouver, brought me on from the very inception of their brand, trusting me to build their identity from the ground up. Specializing in high-quality, often handmade children’s toys and clothing, Lyon & Pearle needed a logo that struck the perfect balance between elegance and playfulness. I was tasked with creating a complete branding package that would define the store’s personality and connect with its audience.

I designed an elegant yet playful logo, storefront displays that captured attention, and a large sign bearing the store’s namesake, along with branded gift wrap, stickers, and other custom display pieces. Every detail was thoughtfully crafted to reflect the store’s commitment to quality and warmth. Seeing these digital concepts come to life in the physical space through vinyl window displays, packaging, signage, and the logo was incredibly rewarding, as these elements have become integral parts of Lyon & Pearle’s store, enhancing the shopping experience and helping establish the store as a unique destination for families.