A digital marketing campaign for a back-of-the-box Annie's & Novel Effect collaboration — bringing interactive storytelling to the dinner table.
I developed a campaign brand guide that strategically married Annie's warm, playful identity with Novel Effect's interactive, imaginative experience. From there, I oversaw the creation of social media templates, cast and shot a custom-scored campaign video, and crafted social media assets tailored for paid ads and boosted posts.
I also designed a landing page to house the campaign video, providing a smooth user journey from paid ads to content.
Campaign brand guide
Video production
Landing page
Creative Director, Designer, Producer
